Increasing Supermarket Product Sales From Space

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Date recorded: Oct. 28, 2021

CUENDE Infometrics is a market research company that has specialized in out-of-home audience measurement for more than 20 years. Cuende has identified the most valuable technologies and metrics applicable to any city in the world. The team has developed an accurate measurement to benchmark any billboard, any business building, any location, using satellite imagery and patented visibility analysis.

Cuende uses Maxar satellite imagery to provide easy and accurate metrics for billboard and campaign evaluation, delivering a better experience for Cuende’s customers.

Join our expert from Cuende for this in-depth talk on how to increase supermarket sales from space.

Presented by

Presenters

Daniel Cuende

Expansion Director & Founder

Daniel Cuende (1971) studied Industrial Engineering at UAX University. In 1991, he co-founded CUENDE Infometrics with the goal to create innovative and efficient research methods.

He is the technical director of GEOMEX, the Out of Home Audience Measurement in Spain. He is also involved in OOH research studies in 13 countries from Australia to Mexico, and from UK to South Africa. Daniel has participated in the composition of US Digital Place-Based Audience Measurement Standards and has been a lecturer in several universities in market research.

ESOMAR (Market research International Association) representative in Spain from 2005 to 2013 and currently part of the ESOMAR Disciplinary Committee and he is member of Insight +Analytics association.

He has been recently recognized by MICROSOFT and ESOMAR as the Best Analyst in the first ever INTERNATIONAL HACKATHON CHALLENGE of Market Research in Big Data.